You may be familiar with retail chains such as Target and H&M collaborating with high end designers such as, Missoni, Jimmy Choo, and Versace. This time it was Jason Wu designing a line for Target. I first heard of this on the Today Show when they were promoting expensive looks for less. After falling for this LBD, I was hooked. Plus, I thought it would make an interesting post (let's not forget blogging was one of my New Year's resolutions, so I had to make sure that I got this dress :)
I started stalking the Jason Wu collection on blogs, social media, and of course target.com. I learned that the collection would go live on 2/5, but Target was not releasing the time, they kept saying "early morning". I knew I would hit up the local Target store (thankfully it was one of the stores carrying the collection), but then around 7:30 PM on 2/4 I started hitting up Target's social media sites and I decided I might as well stay up and see if I could score anything online. I mean come on, what else did I have to do, this was a solo weekend!
All I can say is WOW! I had NO idea how crazy it was going to be. Around 10:00 PST, they released 3 dresses and chaos hit. Instantly someone posted the link on FB. Many users couldn't access the link and started calling shenanigans! Either they didn't believe people were actually able to make purchases or began blaming Target for their browsers not updating. I'm not gonna lie it got a bit ugly!
Long story short, I was able to order a couple of items at 10:30ish, set my alarm for midnight (they continued releasing a few items at a time to prevent their server from crashing), ordered a couple of more items and then left the house at 6:30 for the store's opening at 8:00 AM.
Pros: I was able to get 6 pieces, which included the LBD! This launch got my adrenaline pumping, just like Black Friday!
Cons: I wasn't able to get my hands on the very trendy black trench coat (even though the Target I went to carried the line, they didn't carry the full line...annoying!) and I was pretty tired by the time I got home.
Who knows if any of my incoming goodies will actually be cute on. If not these items are HOT on ebay. One of those items is the "Milu Cat" tote. Originally $39.99, going for $130 with 23 bids! Good thing I picked up that item online...who knows maybe it will pay for a couple of plane tickets and I can visit my hubby!